By Zak Muscovitch.

From the 'Truth is Stranger Than Fiction File', 22 year-old Australian Entrepreneur, Matthew Carpenter, is again demonstrating the value of a good descriptive domain name, by selling his new, yet apparently successful website,, on Flippa. is a website that allows users to purchase an envelope filled with glitter that is sent to one of their enemies for only $9.99. According to Mr. Carpenter, "although the idea is a bit farfetched, it’s caught on in a big way. After being launched on January 12th of this month it has seen over 2,500,000 visitors, received over 415,000 mentions on Facebook & Twitter & has been featured all over the world both online, in print, on the radio, on TV & even on late night talkshows".

According to the Flippa listing, "after being online for only a few hours, the website had received over 2,000 orders generating just over $20,000AUD. Somewhat overwhelmed, I then decided to take the ability to order down despite receiving thousands of emails & tweets from people wanting to purchase". The website reportedly went viral and received "2.5 million visits in 4 days".
According to the website, if you "provide an address anywhere in the world... we'll send them so much glitter in an envelope that they'll be finding that shit everywhere for weeks. We'll also include a note telling the person exactly why they're receiving this terrible gift. Hint: the glitter will be mixed in with the note thus increasing maximum spillage" The website calls glitter "the herpes of the craft world".